Jan 12, 2021
Join Emma Stroud and her Clown Barbara talking all things Common Sense. How can businesses embrace a more common sense approach? How do common sense and empathy link in all of us as humans? What does Martin want Barbara to knit for him? How did McDonald’s and their happy meal lead Martin to write this book from a journey starting 17 years ago.. And Much Much more…
Follow Martin:
Facebook: Martin Lindstrom
Instagram: @lindstromcompany
LinkedIn: Martin Lindstrom
Twitter: @Martinlindstrom
About Martin:
As one of the world’s leading
consultants, Martin Lindstrom is ostensibly hired by organizations
to create or fix brands. He might be asked to develop a new logo;
redesign a website; brand a perfume, a beer, a wristwatch, or a
retail environment. But in almost every case it soon becomes
obvious that the real problem—the one responsible for lousy morale,
lower-than-average productivity, frustrated customers, and an
ongoing dearth of innovation is a lack of common sense. Nine times
out of ten, Martin finds himself serving as an organizational
change agent, bringing to light and resolving corporate blindness
and miscommunication to help companies run smoother and become more
profitable.
In
Martin’s much-anticipated new book, “The Ministry of Common Sense,”
he shows how companies can pinpoint their bureaucratic bottlenecks
and invisible red tape to unlock innovation, create an amazing
culture, and importantly—save money! Visit Martin’s website to
learn more about freebies for preordering the book, and generous
incentives for bulk purchases:
https://martinlindstrom.com/commonsense
TIME
Magazine named Martin one of the world’s 100 most influential
people, and for the last six years, Thinkers50 has listed him among
the world’s top business thinkers. He is a New York Times and Wall
Street Journal best-selling author of seven books translated into
more than 50 languages and published in more than 70 countries
worldwide.